Inspired by Iceland
Saucy cider can prevents sale in Iceland
Posted by Max Naylor on Friday, July 23, 2010
Sigrún Ósk Sigurðardóttir, vice president of ÁTVR (Áfengis- og tóbaksverslun ríkisins), the state-owned off-licence chain, has clarified the company’s decision to ban the sale of Tempt Cider in Iceland due to its explicit packaging. “This is clear in our rules concerning product selection. When a product is requested, the matter is discussed and the product assessed based on the law and regulations.”

A committee was assigned to go over the matter, but ultimately the decision lies with the president of the company. Sigrún says that products are not often rejected, but it has been known to have happened before.

The cider is produced by the “Curiosity Company”, which depicts scantily-clad women in a burlesque style on its bottles and cans. The logo exists in several versions, varying slightly depending on the flavour.

The decision is an unusual one for Iceland, where attitudes towards sex are usually lax compared to other countries. Is it right to use sex to sell booze? Why not let us know your opinions.

Source: mbl.is

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