A typical Lindex store

Swedish fast-fashion label and rival to H&M, Lindex, enjoyed the company’s biggest ever opening in its history when it opened the doors to its newest branch, and first in Iceland, in the Kópavogur-based shopping centre Smáralind. The store was forced to close its doors shortly after opening because its stock was completely sold out.

The company revealed in a press release that the store’s reception in Iceland was much better than expected, and marked the biggest opening in the 60-year history of the chain. The store sold three week’s worth of stock in as many days, and most lines have sold out completely. Approximately 10,000 people attended the store’s grand opening, at an average rate of about five people a minute.

Lindex has thanked all of those who came to the store over these three days, and says that real-time sales were five times greater than expected. The company is desperately trying to get hold of more stock but has warned that it might not suffice for the thousands of customers who are visiting the store each day. The store will therefore be closed for the rest of the week and reopen on Saturday 19th November.

Source: mbl.is
Image: Lindex

Labels: Economy, Fashion, Retail